These tough times are different from past recessions in that “visibility is low”. What I mean by that is that it is not just a matter of seeing that sales had declined a certain amount, or that certain costs had reached a certain amount; it is not just that there is a general slimming or pruning of weaker competitors across the board. The problem is that it is very hard to predict with any reasonable level of certainty what is going to happen next and, thus, we find ourselves driving through our challenges “with low visibility”.
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